South Africa, join big brands and top celebrities in Veganuary 2020

Veganuary is more than a mouthful, it’s a month of culinary adventure that comes to you and it’s taking over South Africa.


Every January, people all over the world start the new year with a plant-based diet for a month or more in a campaign called “Veganuary”. Vegan lifestyle is a commitment to yourself, animals, and the earth and the Veganuary campaign’s glowing supporters include well-known personalities like actor Joaquin Phoenix, who thinks global and personal issues are no joke.


“If you look at the climate crisis or the violence of our food system,” he says, “and feel helpless, thinking ‘I wish there was something I could do’– you can. Right now. Sign up to try vegan this January.”

To receive a daily dose of recipes, meal plans, shopping tips, and cooking tricks, simply register your email at www.veganuary.com/register

Have you ever wondered exactly how plant-based eating supports the planet or where to get a great vegan burger in Durban, Cape Town, Pretoria or Johannesburg? The Veganuary 2020 daily send-outs will have the answers. The 31 unique emails will reach you wherever you are and promise to inspire, delight, inform and entertain a country with growing support for Veganuary’s mouth-watering diet.


In 2019, health, animal and eco-conscious South Africa was in the top 6 of countries most enthusiastic about Veganuary. In 2020 you can expect localised content supported by some serious chef, celebrities, businesses and organisations in Mzansi and beyond.


Southern African foodie, Chef Cola, founder of African Vegan on a Budget and feeder of the all-female wildlife conservation unit, Akashinga, is one hundred percent on board.

“Veganuary is a very important tool and movement to spread the vegan message to all people across the globe for environmental, animal welfare, health ” notes the talented chef whose vegan fair put her in the Zimbabwean top ten list.


She’s flanked by Angelique Gerber Potgieter, South African actress, wellness and beauty influencer, as well as wife to rugby star and former Springbok player, Jacques Potgieter.

“I feel so healthy since going vegan 5 years ago and I feel grateful that my eyes were opened and made aware of what is going on around us!” she says, “I know that there are many good people out there who want to be a part of the change!”


In a bid to take our welcome to number one amazing brands are helping plant-based pioneers get a taste of the lifestyle. Supporters of Veganuary include Pick ‘n Pay, The Fry Family Food Co., Clover’s Good Hope Soy and Hudsons Burger Joint amongst others. Watch out for a delicious, healthy vegan range launching on Pick ‘n Pay shelves during the campaign.


Are you on board with the hottest “movement in a meal” this summer? Join 500 000 total supporters and turn over a new leaf with Veganuary in 2020.


Follow Veganuary



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