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Ed Sheeran & Justin Bieber unveil their Official video for “I DON’T CARE” – Prepare for a freak out

OFFICIAL VIDEO FOR “I DON’T CARE” ~ Directed by EMIL NAVA

On Friday 10th May, “I Don’t Care” marked Ed’s biggest-ever single launch, storming charts across the globe. To date, the track has garnered over 150 million streams and is on course to hit No.1 in the UK this week.

I have to say…. I never saw it coming, not this…..

BUT, appealing to the inner Unicorn , the fun, the bursts of colour, creativity and blatant playfulness I’ve never seen these guys quite so “real”. The video shows a vulnerability to Ed & Justin I found quite moving, reminding us just how human they really are at the end of the day.

I have learnt this much: This is a guaranteed Numero Uno and then some. It’s totally relatable. It’s pop as pop gets and I fucking love it.🙈 Justin Bieber could very well lead me to cougarism .😍  You will be bopping to it on the second play… now don’t let me keep you…

We give you the official video…

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