OFFICIAL VIDEO FOR “I DON’T CARE” ~ Directed by EMIL NAVA
On Friday 10th May, “I Don’t Care” marked Ed’s biggest-ever single launch, storming charts across the globe. To date, the track has garnered over 150 million streams and is on course to hit No.1 in the UK this week.
I have to say…. I never saw it coming, not this…..
BUT, appealing to the inner Unicorn , the fun, the bursts of colour, creativity and blatant playfulness I’ve never seen these guys quite so “real”. The video shows a vulnerability to Ed & Justin I found quite moving, reminding us just how human they really are at the end of the day.
I have learnt this much: This is a guaranteed Numero Uno and then some. It’s totally relatable. It’s pop as pop gets and I fucking love it.🙈 Justin Bieber could very well lead me to cougarism .😍 You will be bopping to it on the second play… now don’t let me keep you…
We give you the official video…
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