TCL Announces Bukayo Saka as Brand Ambassador
Deepening the Partnership with Arsenal - Kicking off the collaboration with the launch of the ‘Inspire Greatness, Together’ campaign
TCL Announces Bukayo Saka as Brand Ambassador – TCL, a global leader in consumer electronics and the world’s No. 1 Mini LED and ultra-large TV brand, proudly announces Arsenal’s Bukayo Saka as its Brand Ambassador. It marks a significant milestone in strengthening the brand’s global partnership with Arsenal Football Club, where TCL serves as Official Global Consumer Electronics Partner.
TCL has recently teamed up with Arsenal and Bukayo Saka. This, with the launch of ‘Inspire Greatness, Together.’ A new campaign that celebrates how football brings people together through moments on and off the pitch. It reflects the belief that the game itself does not solely define greatness. It is also about the collective emotions, connections, and everyday rituals that unite supporters around the world.
TCL’s philosophy as a global technology brand—built on discipline, long-term commitment, and meaningful connection—sits at the heart of this campaign and mirrors the professional qualities of Saka and Arsenal Football Club.
“We are proud to announce Arsenal’s Bukayo Saka as a TCL Brand Ambassador. We have built a fantastic partnership with Arsenal. This next step of partnering with someone as respected and iconic as Bukayo Saka feels like a natural progression. He represents hard work, humility, and authenticity. He is admired not only for how he plays, but for who he is. These are the values through which TCL inspires greatness.” ~ Ms. Sunny Yang, General Manager of TCL Middle East & Africa Business Group.
Arsenal – Official Global Consumer Electronics Partner
The campaign builds on TCL’s multi-year global partnership with Arsenal. This, spans both the Men’s and Women’s First Teams. As Official Global Consumer Electronics Partner, TCL continues to integrate technology into the fan experience. This, through content, storytelling, and immersive viewing experiences. Bukayo Saka is at the center of this connection between the game and Arsenal’s global community of supporters.
“Inspire Greatness, Together” is a celebration of the communities that live football every day. Brought to life through the club and Bukayo’s own story and presence. The campaign recognizes that greatness is shaped not only by moments on the pitch, but by the shared experiences that happen on and off it.
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