Focalistic first African musician to collaborate with adidas South Africa

Focalistic first African musician to collaborate with adidas South Africa –  Focalistic makes history as the first African musician to collaborate with adidas South Africa. Adidas now unveil the FocaForum 2000, a bold reimagining of the iconic adidas Forum silhouette.

Originally introduced in 1984 as a performance basketball sneaker, the adidas Forum quickly transcended the court to become a global streetwear icon. Defined by its distinctive strap design, premium leather construction and unmistakable presence across sport, music and culture. Today, it stands as one of adidas’ most enduring silhouettes. One, continuously reinterpreted through collaborations that shape contemporary style.

FocaForum 2000 – a tribute to Pretoria

Designed as a tribute to Pretoria, the FocaForum 2000 channels the unmistakable energy of “President Ya Straata,” blending premium black leather with gold detailing, pops of red, and amplified design elements. Rooted in his journey from Ga-Rankuwa to global stages, the drop celebrates street culture, creative expression, and the movement that defines Straata Nation.

More than a sneaker. It’s a cultural moment

At the heart of the FocaForum 2000 is storytelling, a deeply personal narrative translated into design. From the map of Ga-Rankuwa embedded within the shoe to symbolic references like the Union Buildings and “Straata Nation,” every detail reflects Focalistic’s upbringing, identity, and rise. The footwear is paired with a range of graphic t-shirts designed in a boxy fit with Focalistic lettering, filled with the streetmap of Focalistic’s hometown contained within. Another design features a Trefoil logo on the chest, completed with Focalistic and 18 branding on the back in a range of colours.

“‘Pitori to the world’ has always been about exporting our culture and showing where we come from. The FocaForum 2000 is an extension of that vision. Something people can physically experience. It’s about taking something personal and turning it into something the world can hold. I want people to feel luxury in where they come from. To know that their story is valid.” ~ Focalistic

Placing South African culture at the centre of global conversation

More than a co-sign, the collaboration represents a true partnership. One that places South African culture at the centre of the global conversation. Focalistic was involved across the entire creative process. Shaping everything from design to storytelling, ensuring authenticity at every touchpoint.

“The adidas Forum has always been a symbol of self-expression. A silhouette that moved from the court into culture. With the FocaForum 2000, we’re building on that legacy through a uniquely South African lens. Focalistic brings an authentic cultural narrative. One that reflects the power of local creativity to influence and lead global culture. This is not just a produc! It’s a celebration of identity, community and the culture that move us forward.” ~ Noxolo Mafu, Originals Senior Brand Manager, Originals at adidas South Africa

As amapiano continues to shape global sound and style, the FocaForum 2000 stands as a symbol of cultural export. A wearable expression of a movement that started in the streets of Pretoria and now resonates worldwide.

The FocaForum 2000 is available from adidas stores nationwide. Get them online at www.adidas.co.za, and the adidas app, retailing at R2499.