Sbu September Retires from Sock business
Sbu September Ngwenya is officially retiring from the sock business to launch SSS Electric Cars

Sbu September Retires from Sock business – After 12 years of redefining fashion entrepreneurship, Sibusiso Sbu September Ngwenya is officially retiring from the sock business. This, to launch SSS Electric Cars, his boldest venture yet.
The Forbes Africa 30 Under 30 alum, who turned R70 into a globally recognised sock brand, is now setting his sights on raising R50 million. The money to build South Africa’s first premium electric vehicle brand. The 88-day crowdfunding campaign kicks off this week. Supporters are able to purchase collector’s edition SSS Monogram Stockings or SSS Socks, the final pairs he’ll ever make.
“Comment 50-Milli on my socials to order. Every pair comes with FREE delivery anywhere in South Africa,” says Ngwenya. “These are not just socks. They are a ticket to building Africa’s future.”
Sbu September has never shied away from thinking big! From gifting socks to President Cyril Ramaphosa to placing his designs in Grammy Awards gift bags. Now, he’s calling on South Africans to invest in a homegrown innovation movement. One that will create jobs, inspire the youth, and prove that Africa can compete with the world’s best.
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More about SSS Electric Cars
SSS Electric Cars will design, manufacture, and distribute premium EVs that blend African design aesthetics with world-class engineering. The brand is committed to local manufacturing, youth job creation, and sustainable innovation.
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