Local airline up-LIFTs South African artists, taking off with Zolani Mahola & Divine Mahara
South Africa’s newest airline LIFT is creating an ongoing platform for local talent to shine and bring upliftment to our nation, kicking-off with its recent collaborations with musicians Zolani Mahola and Divine Mahara.
As an artist that is beloved by South Africa and perfectly encapsulates the spirit of LIFT, Zolani Mahola, “The One Who Sings“, was the first and only choice to bring the airline’s vision for an upbeat and joyful anthem to life. Released on Wednesday, 5 May, LIFT’s official anthem reflects Zolani’s sentiments about the feeling of wellbeing and sense of positivity that LIFT embodies, through her distinct voice and uplifting sound.
One of many firsts for the innovative airline, LIFT recently hosted performing artist Divine Mahara on a flight from Cape Town to Johannesburg, where he launched his debut album to an onboard audience at 30 000ft.
Passengers each received a pair of wireless headphones to enjoy the exclusive live performance – a groundbreaking moment for Divine’s career, as well as being his first ever flight.
Listen to the LIFT Anthem below
“We’re on a mission to #upLIFTsa and the many industries impacted by the pandemic. We started at home with aviation and travel, and have expanded to another space close to our hearts – the arts,” explains LIFT co-founder Jonathan Ayache.
“Our dream is to let LIFT become a springboard for musicians, artists and entertainers around the country. Having only launched four months ago, we are proud to have already opened up our platform to create opportunities for fellow South Africans. From here, the sky really is the limit,” – Jonathan Ayache
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