Kriya Gangiahs’ Tips On Launching Successful Podcasts

International Podcast Day, celebrated on 30 September, is a global acknowledgment of the power and reach of podcasts. As the podcasting industry continues to grow, International Podcast Day serves as a reminder of ever-expanding possibilities. Also. the boundless potential for meaningful conversations and discoveries that podcasts offer to audiences everywhere.

As someone who has taken the podcast space by storm, Kriya Gangiah understands the impact a podcast can make.  Kriya is host of the popular F1: Track This podcast. Making strides in the space, Kriya steps up to empower aspiring podcasters with valuable insights and expertise to get started.

Refine your content and find your niche

There are so many podcasts out there at the moment it seems like everyone has jumped on the bandwagon. When creating your podcast, make sure you have a clear goal for your content.

Is it going to be very informative and detailed? Will it be fun and entertaining? Or, will it be more about telling a story? Make sure you understand this. It will help you understand the audience you are trying to target.

With ‘F1:Track This,’ our goal is to make the sport of Formula One easier to understand. You should be able to listen to the podcast and be able to dominate conversation around the braai with your friends on race weekend.

Record with sound quality in mind

Great sound quality does not necessarily mean you have to buy software or fancy equipment. Listeners enjoy podcasts that were recorded well. There should be no background noise. The voices must be heard properly and there must also be a good flow to the show.

You can record with free software such as Zencastr or even the voice recorder on your phone. Make sure you are in a quiet space. You should have no external noise and use a microphone. The one on your cell phone earphones works extremely well.

Distribute your content on popular podcast services

Signing up to podcast services such as Spotify, Apple Podcasts, Google Podcasts and other major platforms is essential. This will ensure the content is easier to find. It will help get the podcast out to a wider audience. This process is simple. Just follow the sign up process specific to each service and get approved.

Identify your marketing channels

In order for content to be heard the podcaster should focus on where the audience is based. Are they on social media, newspapers or radio. Once you have identified this, create marketing material that will entice people to listen to you content. Platforms like Canva are great to make audiograms to share on social media. Also to promote your new episodes to listeners. There are a ton of other free tools – google is your friend here.

Have fun with it!

This tip is the most important – always have fun with it. If you are having fun you will attract more listeners. Create something that you are passionate about. Be authentic, and make sure your podcast is both valuable and entertaining for the listener.

Listen to new episodes of ‘F1: Track This’ before and after every race on iono fm, on Apple Podcasts, Spotify and anywhere else podcasts are consumed.

If you enjoyed Kriya Gangiahs’ Tips On Launching Successful Podcasts read more on podcasts here