The future of women at work: The Witchery Workspace -The first female only co-working space in South Africa.
Ahead of International Women’s Day on 08 March 2020, Witchery honoured and upheld the values of the modern woman with the first female-only co-working space in South Africa.
The Witchery Workspace launched on 5th March 2020, forming a new type of work setting designed with women in mind. Female professionals are given a platform and resources to incubate and materialise their ideas while connecting to a diverse community of like-minded women.
It is a place with a quiet simplicity where women are invited to let go of stress and self-doubt. Combining warmth and intimacy, the Witchery Workspace is a place to work while rebalancing and elevating energies
Collaboration lies at the heart of the Witchery Workspace as the brand partners with females to create this magical and opulent experience. The first in a series of inspiring collaborators is a luxury lifestyle and hospitality specialist, Maira Koutsoudakis.
Founder and CEO of Life Interiors Architecture Strategic Design, Maira brings the space to life with feminine touches, bursts of soft pink and sophisticated finishes, to lift an everyday experience to the extraordinary.
“We want to bring women together as a community and recognise the growing trend of online-offline working. The Witchery Workspace is thoughtfully designed and offers a variety of services that women want and need to excel at what they do.
There are cosy, luxe furnishings for a conducive work environment. And, our guests will get to enjoy special touches such as complimentary food and beverages, a dedicated concierge and a small curated business library.
Ultimately, we want to provide an opportunity for female professionals and entrepreneurs to connect in a space that leaves them feeling inspired, productive and confident”, explains Elouise Brink, Senior Marketing Manager of the Country Road Group, South Africa.
Visitors can expect a series of unique events with guest speakers, curated content and special experiences in this exclusive space. Complimentary bubbly, delicious all-day coffee, inspiring books for (and by) women, healthy snacks and beautiful stationery makes for perfect productivity.
A meeting place of like minds, new friends and creative collaborators, the Witchery Workspace launched 5th March 2020 in Johannesburg.
The event launch was opened by celebrated guest speakers and personalities. The workspace will be made available for eight weeks hereafter.
VIP Membership, for two, will be granted with any Witchery in-store purchase to the value of R1000 at Gauteng stores, or more, for the month of March 2020.
Cape Town can expect the Witchery Workspace in August 2020.
About Witchery
Witchery was founded in South Australia in 1970 by Robert Matthews. The brand opened inside multi-national retailer Woolworths in March 2014, targeting the 34 to 54 year-old working woman
who wants affordable but aspirational clothes for the office, but with a definite edge of fashionability. Witchery has 10 standalone and stores-within Woolworths stores in South Africa.
Available online www.woolworths.co.za
