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Afro Influencer Platform NWE Partners With The Orchard For The Launch Of New Global Afro Label NWE Worldwide

Label’s first signed artist, Jay Hover has released his single 'One Leg' globally via Epic Records

Leading Afro Influencer Platform NWE has announced a global partnership with The Orchard for the launch of its new label NWE WORLDWIDE.

NWE WORLDWIDE’s distribution deal with The Orchard will support their artists in their home countries and beyond. The label’s first signing, artist Jay Hover, released his single “One Leg” in the US via Epic Records on June 2, with succeeding releases distributed globally in collaboration with NWE Worldwide and The Orchard.

NWE highlights African culture worldwide through dance, fashion, humor and art. Their rapidly growing platform has close to 4 million followers, including tastemakers and visionaries from music and entertainment around the world.

It was a natural next step for the NWE group to extend into music production, launching their music label NWE WORLDWIDE, founded by Juste Mvouama and Hugo Mwilambwe.

Boston native and Ghanaian Jay Hover’s “One Leg” dance challenge has taken the globe by storm, with over 250k TikTok creations. People from all over the world participated in the challenge, from basketball legend Shaquille Oneal to the Ghetto Kids.

Burundian artist Theecember, a prodigious 18-year-old singer with undeniable talent, is next on deck for global release via NWE WORLDWIDE and The Orchard. His addictive cover of “Finesse” by producer Pheelz recently rose to over one million views after NWE shared it on Instagram.

Sikiboi, is an amazing artist that comes from Nigeria, with his voice as singular as exceptional, NWE Worldwide will introduce his first single “Billing” soon, a rhythmic song, with melancholic tunes, and captivating melodies.

About The Orchard

The Orchard, now in its 25th year, is a full-service music distribution company operating in more than 45 cities worldwide. The Orchard’s comprehensive artist & label services offering harnesses innovative technology, transparent data analysis, and expertise to reach fans and grow audiences.

Offerings include digital and physical sales and marketing, advertising, sync and brand partnerships, rights management, video monetization, collaborator splits and royalty accounting, publishing administration and more. Championed by an exceptional community of music lovers and experts, The Orchard empowers creators and entrepreneurs to grow and adapt in the dynamic, global industry. For further information, visit www.theorchard.com.

About Epic Records

Epic Records, a division of Sony Music Entertainment, was founded in 1953. Since its launch, the label has become one of the most successful and influential American record companies in history, releasing seminal records by Céline Dion, Fiona Apple, Gloria Estefan, Jennifer Lopez, Korn, Pearl Jam, Rage Against the Machine, Sade, Shakira, and Sly & the Family Stone, to name a few. Currently, Epic counts some of the biggest artists in the world among its ranks, including 21 Savage, Camila Cabello, Fiona Apple, Future, GIVĒON, Meghan Trainor, Michael Jackson, Ozzy Osbourne, and Zara Larsson. Celebrating 70 years of music in 2023, it defines the beat of culture today

Issued by The Orchard

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