On Sunday 25th April, ‘Jerusalema’ hitmaker Master KG, and the soul-stirring Ndlovu Youth Choir, performed live from Robben Island for the Africa Rising global livestream and the Live Love non-profit in aid of #FeedOurCrew and Bridges For Music. Covid-19 has had a devastating impact on the live events community and those behind the scenes that are a big part of concerts, theatres & live productions.
The performance was live streamed globally for free, breaking Africa streaming records with over 1 MILLION views to date on Facebook. Ryan Christian, show director of Africa Rising added, ‘What a privilege it is to work again, the last event of this magnitude was in February 2020, pre lockdown. I could not think of a better way to emerge from our hiatus and kick off our industry than be part of an event with this caliber of talent. We can’t wait to showcase Africa Rising to the rest of the continent, and bring the work of African artists to life in iconic Africa spaces. Most importantly, it is an honour to bring event crew back to work.’
In the build up, audiences had the opportunity to win an exclusive VIP experience at the event on Robben Island by making an online donation of at least R30, benefiting the music and live events industry, and charities in sustainability, education and conservation. The best part is that their donations will continue to assist in making life better for a community in crisis! The public can still donate and support the industry which is in peril.
Africa Rising managed to raise R50 000 in food vouchers which will be handed over to #FeedOurCrew and Bridges For Music to help live events professionals struggling to make ends meet in light of the nationwide event restrictions. In addition, our partner African Grower built 6 vegetable gardens for the Ndlovu Care Group in Limpopo.
Adding comment in appreciation, ‘We would like to thank our friends at Africa Rising for remembering the plight of live event Freelancers across South Africa and we wish them well on their amazing Africa Rising events that help us all in these times!’, says Kagiso Moima Wa Masimini – #FeedOurCrew recipient.
Join us in celebrating African talent through music and dance from this historical site. *The full edited HD video of the show will be posted on Africa Rising’s Youtube channel in the coming weeks.
We Are Music. We Are Hope. We Are Africa Rising.
Africa Rising, in partnership with Live Love, Nandos, Prime Cleaning Suppliers, Veldskoen, Discover Cape Town, Lift Airlines, TRACE Africa, Global Citizen, Music In Africa, Robben Island, #Feedourcrew, Bridges For Music, African Grower, Ndlovu Care Group & SOS, works with various NPO’s to raise support for communities in need.
Africa Rising brings music and travel to the world by telling beautiful and inspiring African stories through uniquely produced music experiences. These are brought to life by broadcasting live performances by Africa’s biggest artists, set in the most iconic locations on the continent. Through these stories and our platform, we aim to raise money to invest back into the industries decimated during the pandemic, and into African communities that desperately need it.
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Together, we will rise again!
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