We all know that dancing has the power to lift spirits and bring on a sense of freedom and happiness, however, what can be more powerful is dancing with a purpose.
Short-form mobile video platform, TikTok, in collaboration with 1st for Women, have offically launched #MyBodyStandUp – a powerful dance challenge that aims to raise awareness about gender-based violence.
This challenge goes alongside a newly released track created by award-winning singer Lira, Jules from electronic group GoodLuck, former Jamali member Mariechan and local rapper Gigi Lamayne, called My Body, which Zozibini is asking locals to stream in support.
TikTok is committed to fostering a positive and inclusive environment where everyone can share and express themselves, thus taking on this campaign to give its users a platform where they can share their voice while driving change through dance and sound.
Every time the track is streamed, downloaded or bought; all proceeds go towards the 1st for Women Foundation which supports gender-based violence eradication programs in South Africa, and Miss Universe is calling on us all to join.
@tiktok.southafricaWe are challenging you to stand up to woman abuse with 1st for women and the ##MyBodyStandUp challenge♬ original sound – TikTok South Africa
As something close to Zozobini Tunzi’s heart, she is calling on TikTok users to make their contribution and support the cause. In her video, she encourages users to stream this powerful anthem to contribute to the 1st for Women Foundation which has been helping victims and survivors of abuse.
To further drive awareness around gender-based violence and the soundtrack, local celebrities and creators have joined this powerful dance challenge – take a look at their dance moves below:
@gigi_lamayne#MyBodystandUp I nominate you to join me ! Check out the hashtag #MyBodyStandUp and let’s spread the word! More streams, more women are helped.♬ My Body (Stand Up) – Lira, GoodLuck, Gigi Lamayne ft Mariechan
Justin De Nobrega
@justindenobregaaStream 1st for Women’s, My Body (Stand Up). Proceeds go to 1st for Women Foundation to fight woman abuse.😌#MyBodyStandUp #ad♬ My Body (Stand Up) – Lira, GoodLuck, Gigi Lamayne ft Mariechan
@kelseymaggottStream 1st for Women’s My Body (Stand Up) ft @GoodluckOfficial Miss_LiraSA @gigi_lamayne 🤍 Proceeds go to foundations fighting GBV #MyBodyStandUp♬ My Body (Stand Up) – Lira, GoodLuck, Gigi Lamayne ft Mariechan
Matthew J Power
@matthew_j_powerWhen you stream this track, the proceeds go to 1st for Women Foundation to fight women abuse!🥺❤️so hop on #MyBodyStandUp and help the cause!♬ My Body (Stand Up) – Lira, GoodLuck, Gigi Lamayne ft Mariechan
@witney8Make sure you stream 1st for Women’s My Body (Stand Up). Proceeds go to 1st for Women Foundation to fight women abuse #MyBodyStandUp♬ My Body (Stand Up) – Lira, GoodLuck, Gigi Lamayne ft Mariechan
My Body (Stand Up) can be streamed or downloaded on all major music streaming sites HERE
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. www.tiktok.com