Grammy-Nominated SA Producer Vumaala Steps into Spotlight
'Show Me' - A vulnerable, genre-defying release rooted in soul, faith and emotional honesty
Grammy-Nominated SA Producer Vumaala Steps into Spotlight. – South African-born, LA-based producer Vumaala, born Bubele Booi, officially steps out from behind the scenes. This, with the release of his debut single, ‘Show Me’, featuring Ré Alissa. “This chapter is about allowing myself to be seen. Not just as a producer, but as an artist creating from a deeply personal place,” says Vumaala.
Under his real name, Bubele Booi, his production credits include Beyoncé (The Lion King: The Gift – Nominated for Best Pop Vocal Album 2019), John Legend, Cynthia Erivo, and as part of acclaimed South African production duo The Imports, he has worked with Will Linley, Lloyiso, Shekhinah, Ami Faku, Lady Zamar, Manana, Clean Bandit, and more.
More about ‘Show Me’
Released on New Year’s Eve 2025, ‘Show Me’ marks a new personal and creative chapter for Booi, who has built an extraordinary global career while remaining deeply rooted in South Africa. Born in Johannesburg and later growing up in Cape Town, Booi moved to New York in 2018 to complete a Master’s degree in Music Technology at NYU, a move that would see him go on to work with some of the world’s most celebrated artists.
Written during a period of isolation and uncertainty far from home, ‘Show Me’ is a vulnerable, genre-defying release rooted in soul, faith and emotional honesty. The single has already received notable international support. It premiered as BBC Radio 1Xtra’s ‘Tune of the Week’, with host Remi Burgz praising its emotional depth.
“This is my first track of the week of the year, and it’s a very special one. This is a song that penetrates the soul, the bones, with all the right chords, melodies, and message. Just listen and let it move you.”
Billboard Africa also shared a recent feature here
“Written during a period of isolation and uncertainty far from home, the single unfolds as a quiet prayer for clarity and hope. ‘Show Me’ signals the arrival of an artist creating on his own terms. Rooted in soul, faith and freedom.”
With ‘Show Me,’ Vumaala introduces himself not just as a world-class producer, but as a South African artist ready to tell his own story. On his own terms.
