SonOfOld drops first single and amusing ‘Atom man’ video from his self-titled upcoming album
Nic Olsen is no stranger to the SA music scene. He pathed his way in the industry as one of the front men of popular SA band Perez and has written multiple hit songs such as The Parlotones’ ‘Push Me To The Floor’ and the Perez hit ‘Picture Perfect’.
Today he releases ‘Atom Man’ as the brand new single and music video from his solo project, SonOfOld.
Sonofold is the solo project of South African singer songwriter, Nic Olsen. Olsen is best known as one of the front men of early 2000‘s band Perez, who enjoyed success with songs like ‘Picture Perfect’, ‘Dreams and Troubles’ and ‘Wasted Out’ – all top ten hits in South Africa and written by Olsen (except ‘Wasted Out’ was co-written with Wilkinson).
Watch the music video for ‘Atom Man’below
Though his song writing had success for his own band, Olsen‘s biggest and most well-known hit was written for another South African band. In 2009, he was asked to join The Parlotones and whilst his time in the band was brief, his contribution was significant because it was during this time that he wrote the song ‘Push me to the floor’.
SonOfOld started developing as a solo project between the first and second Perez albums.
“I decided to start a solo project so that I could have a creative project that did not rely on anyone but myself. Bands are wonderful but it isn’t easy having to rely on others … people’s lives have to share a common purpose and I guess the older one gets the more of an issue this becomes,” explains Olsen on starting SonOfOld
Around 2008 Olsen released two albums with German indie label, Little Teddy Recordings: ‘Change is how you feel’ (the song of the same title on the album was re-recorded by The Parlotones as ‘Sympathy for the cost’) and ‘3%Baby’.
Both albums were well received by Rolling Stone Magazine in Germany (Olsen‘s country of residence at the time) and MusikExpress – the two major music publications in the country. The Third SonOfOld album ‘The Wolf Album’ was released after Olsen‘s time in The Parlotones .
On this record he was joined by well-known German drummer Florian Schanze and for a short while SonOfOld became a two piece rock band. ‘The Wolf Album’ was recorded in Chicago with legendary engineer Steve Albini (The Pixies, Nirvana, Lou Reed and many more) and although it enjoyed critical acclaim, SonOfOld went into remission when Olsen relocated from Germany back to South Africa in 2011.
Olsen continued to contribute to The Parlotones and Kahn Morbee‘s solo material and apart from a brief reunion of Perez at Splashy Fen in 2018, there was not much performing going on at all.
Things started to change in 2019 when Olsen met producer and well-known South African drummer, Tom Hughs (Fuzigish, Vulvodynia).
He decided to record a fourth album which is now available on pre-save HERE
As recorded over a two week period in Olsen‘s house and once the first mixes became available and shared with friends in the music industry, it became apparent that this album was special.
‘Atom man’ is the first single from the self-titled SonOfOld album and is an ode to the past hits written by Olsen, whilst the lyrics explore the futility of existence in a material world, probably a common theme amongst creatives.
With the release of the single, comes the music video for ‘Atom Man’. Olsen explains the concept and Faf De Klerk inspired speedos, saying “The initial idea was to do a slomo video on a trampoline … after a keg of weiss beer with a friend and a listening session of the mastered version I decided the lyrics spoke to the South African condition. The rest simply followed on from there.”
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