Africa To The World, One Song At A Time! Pre-Register now for the Africa Rising Music Conference to be hosted in Johannesburg

This year’s edition of Africa Rising Music Conference (ARMC) will be held in Johannesburg at the Hallmark House Hotel on the 24^th and 25^th of May 2022. Attendance for this exclusive conference is limited and will be by invitation with a select number of public tickets available.

This unique conference will feature a mix of local and international delegates, centering around the urban and electronic music industries and the Afro-Euro connection both of these chart topping genres provide.

Registration, via Howler, is now live with selection by the end of March 2022.

Built with a top-tier structure, the aim of ARMC’s highly focused program is to empower and enable South African-based executives to successfully move into the international space as well as providing valuable insights and connections for international stakeholders looking to work and understand the African market.

With the primary territory of focus being The Netherlands, the conference’s International showcasing partner is The Dutch Music Export who will be supporting 15 Dutch music professionals to participate in a trade delegation at the conference, as well as bring over 4 Dutch Hip Hop / RnB artists to perform at the two live showcase events being hosted by the conference.

Founded by long term advocate of the African music industry, Sarah Jane Nicholson, ARMC has a powerful lineup of women ambassadors, each bringing their unique insight and skill sets to the event, with more details on each to follow.

Katje Ruge (DE) Katje Ruge Photography & Music

Anyiko Owoko (KE)  Anyiko PR

Dieuwertje Heuvelings (NL) – ADE BEATS /  Dutch Music Export

Money Ba Doo (SA) Artist / Songwriter 

JAMIIE (DE) Artist, Producer, Afrohouse Beatport Curator 

Tumi Mogapi (SA) Women In Music South Africa 

“Limitations of international travel due to the pandemic have weakened the African-European connections and hampered various activities. ARMC is vital in reinforcing the mutually beneficial connections between the industry in Africa and Europe and it’s doing this by creating a meeting point for various music executives and professionals to exchange knowledge, contacts and cutting edge ideas.” – Anyiko Owoko 

“We are positive that this exchange will help accelerate the development of the South African and African music market by developing real expertise that can compete on a global scale.” – Sarah Jane Nicholson

ARMC, with speakers from the upper echelon of the music conference community, will endeavor to unpack Africa’s market share and, in doing so, empower stakeholders with access to potentially explosive African markets. This will be done through highly focused sessions hosted by speakers with uniquely valuable insights from Africa and beyond, concentrating on a range of factors contributing to the growth of the global industry at large.

Topics include:

• The growth of electronic music from Africa including key driving territories, genres, stakeholders, and subcultures.
• African A&R vs EU A&R – how to choose your lane?
• Streaming: an opportunity or obstacle for African talent?
• Fan engagement in 2022 and beyond.
• Understanding revenue models.
• Global Distribution and local partners.
• Localized strategies for global release.
• New opportunities through Netflix, Amazon Prime and the like.
• Taking Africa to the world, one song at a time.
• Building a team in Africa, for the world.

The conference schedule will be launched in early 2022 along with the full list of speakers and program.

Please Note: This is a pre-qualifying registration that may or may not qualify your attendance to the paid event.

Howler Pre-Registration Link HERE