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BLXCKIE Collabs For Sprite Limelight Season Three

Braamfontein was lit with a special edition Hip Hop Floor Block Party

BLXCKIE Collabs For Sprite Limelight Season Three – Recently Sprite electrified Braamfontein with a special edition of the Sprite and Hip Hop Floor Block Party, launching season three of Sprite Limelight.

Headlined by top South African hip-hop talent, Blxckie made a grand entrance, driving through the crowd in a luxury SUV to mark his role as the official South African collaborator for the Sprite Limelight music campaign. He performed his exclusive Sprite single, “South,” to a sold-out crowd at Johannesburg’s iconic Constitution Hill.

Sprite Limelight Season Three

Sprite Limelight Season Three returns, featuring a dynamic lineup of internationally acclaimed artists and inspirational stories about staying cool under everyday pressures.

This season includes South Africa’s Blxckie, Puerto Rico’s Young Miko, Nigeria’s Fireboy DML, Brazil’s XAMÃ, China’s Lay Zhang, America’s Doechii, and Britain’s Mahalia. These artists will connect with their fans by sharing their personal stories of overcoming heat through their music. They will be serving up that much needed cool-down for when the tension rises.

Sprite Limelight connects artists and audiences by sharing relatable stories of heat. By going behind the scenes, we uncover what challenges put artists under pressure. We feature artists like well-known South African rapper, singer, songwriter, and record producer Blxckie, demonstrating how they handle life’s heat through their music.” ~ Franscoe Bouwer, Senior Marketing Director for South Africa at Coca-Cola Africa

What to expect: Sprite Limelight Season Three

The third season of Sprite Limelight promises to deliver new music and heartfelt, relatable storytelling. Stories that resonate with a global audience. The original tracks for Sprite Limelight are built around a central “hook.” This was created by Take A Daytrip, the musical creative directors for this season.

Each artist has the freedom to reinterpret the hook in their unique artistic vision. Through sampling, re-singing, or altering lyrics and melodies. They can then infuse it with their personal stories of heat and resilience. The resulting tracks showcase a blend of genres. These feature Nigeria’s Afrobeat rhythms, British R&B’s soulful melodies, and rap sounds from America, China, Brazil, and South Africa.

Blxckie Comments

Making music is a privilege and one that I work hard to enjoy and craft every day, so having dope opportunities to be in this space with other artists and producers who bring different cultures, ideas and creative points of view is so inspiring – thank you for bringing me into Sprite Limelight Season 3, being part of this is really exciting.”

~ Blxckie

Sprite Limelight Season 3 will be supported and amplified through a multi-channel marketing campaign in South Africa. This includes the release of Blxckie’s new hit single, “South,” along with exclusive social-first artist video and music content. We will also see engaging competitions, and limited-edition Sprite packaging featuring Blxckie.

Create with Sprite’s Soundlabs remix tool

Fans are encouraged to turning their personal heat into creative beats. Do this by using Sprite’s new music remix tool, ‘Soundlabs,’ powered by AI. This tool allows users to select a hook, generate a base track, and transform their frustration into inspiration. Now they can create and remix shareable tracks.

To access ‘Soundlabs’ and additional Limelight content and merchandise, fans can visit the Sprite Limelight online hub. They can also scan the limited-edition Sprite packaging featuring Blxckie. These are designed by Zimbabwean artist Sindiso Nyoni (aka R!OT). Share your tracks on social media and join the global conversation! Use the hashtag #HeatHappens to connect with a community overcoming life’s pressure.

Blxckie and other artists’ new music tracks and videos will be dropped on their YouTube and Spotify channels. They can also be found on Sprite’s global channel.

Visit their YouTube here and Sprite Limelight’s online hub here 

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