Canadian-Indian rapper/producer Tesher and award-winning singer/songwriter Jason Derulo play restaurant workers vying for the attention of a beautiful customer in the vibrant official video for their reimagination of Tesher’s global hit, “Jalebi Baby.”
The Duo Also Stars In The Newest #ItStartsOnTikTok Campaign, Now Live Globally HERE
Director Gil Green (Drake, J Balvin, Nicki Minaj) captures the song’s Bollywood Hollywood vibe as Tesher and Derulo take turns fantasizing about performing for their Jalebi Baby. Choreographed by both Derulo’s long-time choreographer, Jeremy Kenyel, and Tesher’s choreographer/manager, Divya Jethwani, the video features multiple dance scenes – one of them marking the first time in history that a major American artist has performed a Bhangra routine on screen.
The video showcases colorful costumes sourced from South Asian designers including KYNAH and holiCHIC and was filmed at the elegant Taglyan Cultural Center in Hollywood. The jalebis (South Asian desserts) seen in the video were prepared on site.
View the iconic video below
Tesher and Derulo performed “Jalebi Baby” on the “TODAY” show last week as part of the Citi Music Series. View HERE. With its incredibly catchy chorus, effortless blend of English and Punjabi lyrics and Latin-flavored production, the song has become an upbeat, inclusive anthem for people of all cultures, with combined global streams approaching 200 million.
“Jalebi Baby” is one of the year’s biggest TikTok songs with seven billion global video views and over three million TikTok creates to the original song so far. This success has landed Tesher and Jason Derulo as the main characters in the newest #ItStartsOnTikTok global campaign, which highlights how the ‘Jalebi Baby’ remix came to be.. TikTok is changing the way people consume music. A springboard for songs and artists, TikTok breathes new life into catalog tracks and also provides a fresh platform for emerging and established musicians alike to reach new fans.
The song was originally released in 2020 and quickly became a viral sensation, topping the Shazam charts in 25+ countries and inspiring millions of videos across social media platforms. “Jalebi Baby” hit #1 on YouTube Shorts chart and took the top spot on the Snapchat recommended playlist. Views of the lyric video are nearing 100 million.
Tesher, a multilingual rapper, singer-songwriter, producer and mixing engineer is bringing South Asian influences to the global soundscape in ways never heard before. His Canadian upbringing and Indian heritage have led him to create genre-defying and energetic music that resonates with audiences beyond his dual identity. Following in the footsteps of K-Pop and Latin acts before him, Tesher authentically bridges the gap between the cultures – owning the narrative and his South Asian identity through his innovative music.
After years of independently uploading his music to YouTube and Soundcloud, Tesher earned widespread recognition for his remix of Lil Nas X’s “Old Town Road” ft. Billy Ray Cyrus. The remix, which sampled music and lyrics from AR Rahman’s Bollywood hit “Ramta Jogi,” became a hit on social media and grew Tesher’s online profile. Tesher’s “Young Shahrukh,” an original hip-hop song inspired by Bollywood actor Shah Rukh Khan, continued Tesher’s string of viral hits and was his first to reach #1 on the BBC Asian Music Chart following its release in 2020.
Standing at the forefront of the globalization of music, Tesher equally belongs to both the East and the West. His career skyrocketed in 2020 when he added his own vocals to his remix of Justin Bieber’s “Yummy.” After his vocals blew up on TikTok and Instagram, Tesher found fans begging him to create an independent solo record. With that vote of confidence, he was inspired to create the viral hit “Jalebi Baby,” which he later reimagined with Jason Derulo.
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