Zinah releases cinematic video for ‘We Know’
Zinah captures the bittersweet human truth of holding on to something familiar, even when it no longer serves us...
Zinah releases cinematic video for ‘We Know’ – South African singer-songwriter Zinah unveils the official music video for her deeply moving single “We know”. Known for her heartfelt lyrics and unmistakable vocal presence, Zinah delivers a striking visual companion that amplifies the raw honesty of the track.
‘We Know‘ is a song about the delicate space between staying and letting go, when two people know a relationship has reached its end, yet neither finds the strength to walk away. With haunting melodies and aching vulnerability, Zinah captures the bittersweet human truth of holding on to something familiar, even when it no longer serves us.
The music video takes that emotion a step further, stripping away the idea of a neat, linear storyline. Instead, it embraces the fragmented, often chaotic way we process moments of conflict and betrayal.
“With ‘We Know’ I wanted to capture something that feels truer than a scripted narrative. The messy, unpredictable way life actually unfolds. It’s about a moment when action collides with reaction in real time. Calm and chaos, anger and silence, frustration and restraint, all happening at once. Sometimes silence becomes the loudest response.”
Visually, the video mirrors this inner storm. Through fractured memories, blurred emotions, and unfiltered glimpses of Zinah’s performance, the piece refuses easy answers, echoing the song’s message of heartbreak, release, and eventual self-acceptance.
The single ‘We Know‘ follows Zinah’s celebrated 2023 debut album Tulipa, which blended her South African roots with global influences and garnered international recognition. This new release marks another bold chapter in her journey, one that embraces vulnerability while stepping toward healing and closure.
Fans can stream ‘We know’ from Zinah across all major platforms here.
